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In-feed content-based advertising, including digital ads, is outpacing all other forms of content marketing, and advertisers are only now starting to appreciate the demand for continuous streams of new content. Automation of creative content is by far the fastest and most efficient way to meet this demand; by setting a few basic guidelines or triggers, marketers can leverage Intelligent Content Production to run content marketing campaigns for them.
This is an example of how a corporate (GMC) advertiser’s approved assets + rules are applied at a local entity (Jim Butler Dealership). While this example only shows a digital hero image ad size (679x267) – it could be applied across any digital size or medium/format needed by selecting from the available dropdown menu options within the platform. The local entity (Jim Butler) specifies a need to advertise a different brand/product (from Corvette to Camaro) – when we shift from Corvette to Camaro, not only are all the GMC rules applied, but so are the offers specifically approved and available for Camaro’s at Jim Butler. The end product is a corporate compliant approved image of a Camaro, the right font and placement of the of the Year, Make and Model in the upper right hand corner, the right font and font size of the Model in the lower left hand corner, the approved call to action button, and approved Camaro lease offer available at Jim Butler.
All this is done seamlessly within the platform and can be done for any vertical.
BravasLive's Intelligent Content Production provides a single, seamless, high-performing, enterprise-class cloud platform that automates production and adaptation of all content and media types. And offers end-to-end content lifecycle management, from content ideation, origination, production, adaptation, trafficking, and fulfillment.
Within Intelligent Content Production, BravasLive has introduced their Dynamic Asset Solutions (D*AS). This solution brings life to static assets making them dynamic assets. Unlike a static asset that has to be re-versioned and edited for every piece of content; a dynamic asset can become any piece of content across any channel and any touchpoint. Once a brand's marketing materials are ingested and brand guidelines are established any static asset will become Self Generating (automatically renders from content; brand & legally compliant) and Situationally Aware (transforms for medium; size to fit space; target recipient or audience, etc.). This allows marketers to easily and quickly produce multi-channel, multi-format marketing materials without the need for large teams of resources or inconsistent delivery methods. Production turnaround time is also drastically reduced; another benefit of BravasLive.
Noce offers the world's most advanced content production platform. Also, through these practices, BravasLive delivers the only true cloud-based AI dynamic asset solution in the world. Client marketing organizations are delivering a minimum of 100-300 percent more content within the same marketing budget. "It's truly a revolutionary time in the world of Global Advertising and Marketing," says Jay Noce. "And BravasLive is the only standard that guarantees consistent and repeatable results with simply efficient one-click ease of use."